Dutch company The Playing Circle creates an enthralling retail experience with their periodically recurring pop-up stores. Nicknamed ‘The Loft’, these conceptual projects bring together a rich array of products, fittings and furnishings, on offer from the brand, in the open plan space of an Amsterdam apartment. Doubling up as a social hub, meeting room and an apartment for rent, the design touches multiple lives and avenues, firing up minds, ideas and imagination.

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Housed in a well-lit open plan space, Loft I dwells in a sense of the unpredictable. Yet it is a triumph of design, with every frame a picture of perfection. The eclectic nature of this space is beautifully balanced by careful curation, harmonizing the overall scheme into a bold, striking and free experience. What results are playful redefinitions of everyday encounters and activities, inviting you to explore and step outside the boundaries.

an open plan space Loft I Amsterdam (3)

The furnishings and elements are intricate and stunningly crafted, bringing a refined sensibility to the Loft. Working primarily with a palette of natural materials – such as wood, leather, wool, steel, ceramics and glass – the design creates warmth and beckons the visitor forth. Currently Loft I is available for rent as holiday accommodation; the next time you visit Amsterdam, make sure to indulge in its unique charm, character and experience.

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Photography by Aico Lind

Published in: Apartments, Eclectic | Author: Laleema

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